The typography in these ads isn’t all that good. I still love to see how using type creates a whole new dimension to these ads.
In todays advertising there is not a lot of focus on typography or telling a story using simply text. They focus on telling as much as possible by using picture. I think this really is a pitty. Typography is the basis of all communication. Whether you use the type or font as images or as simple text. It’s the ideal medium to say what you have to say. And these ads found a creative way to do just that!